Once you get started for your SEO work. The first thing you need to target is keywords. In this article, I will share ways to choose and identify keywords to bring the best effect for you.
Identify key keywords:
Usually, key keywords are highly competitive. Therefore, if your main keyword is too competitive, then after identifying the main keyword, your next step is to identify secondary keywords. You need to identify secondary keywords because once you are not really knowledgeable about SEO, it will make it more difficult and time consuming to get results for key keywords.
For highly competitive keywords, it is difficult for your website to rank up in a short time. This will make it difficult for you to track the effectiveness of your work.
Identify secondary keywords:
The main keyword has been identified, your next task is to identify the subheading for it. There are 2 ways to define secondary keywords:
1. Secondary keywords include main keywords:
The subheading type that covers the main keyword will be the subheadings that are usually those that include the main keyword.
2. Subheadings are separated from main keywords:
This type of keywords is separated from the main keywords. Typically with web design, there will be sub keywords including: design and web. Especially, this sub keyword is quite competitive, usually speaking, even higher than the main keyword because the number of words in keywords is less.
Here I say “regular” meaning that it is not always that keywords with fewer words are more competitive. If you have a lot of experience in doing SEO, it is not too difficult to experience this.
However, why do you need to identify this secondary keyword type 2 when it is usually more competitive than the main keyword. That’s because splitting up like that might give you more options to head towards the ultimate keyword.
Once you have a list of identified keywords, you need to analyze and compare to find out the balance between the most searched keywords and the most competitive keywords to choose the most effective for you. . You can use the Google Keywords Tool to get the required parameters and prioritize the tasks you need to do. In addition, this tool can also assist you in the process of identifying subheadings from the suggestions given.
There will probably be many other ways to support your keyword SEO, but one of the fairly easy ways that you come into contact with it daily is Google Suggestion. Google Suggestion has two forms, the first one is when you are typing in the search box you will see a drop down list. Or when you have received a results page from Google, you will often see other keyword suggestions located at the bottom of the first page.
For experienced and experienced SEO people, they will have enough confidence to start with highly competitive keywords. However, if you are a beginner to learn and do SEO, I recommend you choose a low competitive word to easily track effectively.
To determine the high or low competitiveness of a keyword, there are many factors you need to collect and can use tools to support you. However, in my opinion, most of the tools are not very accurate. Perhaps someday I’ll write an article about tips to determine the competitiveness of keywords.
After having a keyword list with priority levels, you can start to do SEO and build content for your website.
You should note that in the process of doing SEO and building content, each keyword should exactly point to 1 page. Specifically from web design, web design, web, free web design, … each word should only point to 1 corresponding page. Conversely, you should not link an exact word to many pages, specifically from web design, sometimes link to page A, sometimes link to page B.
This probably I do not need to explain much because instead of By doing so, why not focus all the meaning on a specific page (through keywords), focusing on a page will make your site more likely to be evaluated. The link as I just mentioned in my experience is the most effective that I draw from many factors, maybe the explanation above will make you a bit vague.
I will have another article to complement the problem of why such links should be avoided to avoid diluting the topic of this article only within the scope of keyword identification to have an effective SEO strategy fruit.
A few notes when building keywords:
One important thing to note is that you should not put too many keywords for the content of a website (here I want to emphasize to avoid misleading you as the website or web page, not the website, which includes many pages).
Placing too many keywords for content will be considered as spam, the robots of the search engines are quite well programmed to recognize your abuse of keywords. Use your keywords wisely and skillfully so that your website has the right keyword density and does not cause readers to be uncomfortable.
According to my personal experience, the keyword density is about 4% – 6% (ie every 100 words, about 4 to 6 words are keywords) is sufficient. However, you do not have to worry about keyword density, you just need to define the topic and write the content, usually keyword density is approximately the number that I give.